Our friends at Innocean called us up recently, wondering if we wanted to create a fully CG online experience for the launch of the 2012 Hyundai Azera…. and attempt to break HTML 5 in the process. Jay, aka "Hulk", heard the word 'break' and promptly leapt from his chair with an enthusiastic grunt. We partnered with our amigos at Loyal Design to create a unique, immersive experience controlled by your scroll. We also created all of the content on the site, from the five showcase animations explaining the Azera's features, to the smaller animated "Fun Fact" elements.
Check it out in all of it's glory:
Automotive, Commercial, Interactive, CG, 3D, Photoreal, -PrimeRib