When we first heard about FaceOff we instantly wondered, are John Travolta and Nicolas Cage involved? Then we learned that no, they were not and nobody was going to be swapping faces. However, we did find out that FaceOff is a new type of e-gaming platform that has a complex method of allowing people to compete head to head in challenges related to their favorite sport or pastime and potentially win cash prizes.
Sports and competition go hand in glove. FaceOff has developed a business model that combines a fan’s love of sports with a unique social gaming experience. It’s not quite betting or gambling but there are ways to win prizes with real world value by challenging friends or other users on the platform and using your winnings to compete in skill-based games. We created an instructional video to explain the many features of FaceOff’s product in a fun and informative way.
The primary challenge our team faced was explaining the basics of FaceOff in a way that made the platform easy to use. To this end, we simplified the user interface in our animated interpretation so it could be more approachable. The idea was to relate the concept to the user rather than try and walk them through the actual process step-by-step. We leaned on our design skills to communicate the product and the brand without making the spot feel like a how-to video.
Our second challenge was creating iconic characters that would literally become the faces of the brand. We worked with FaceOff to develop their script and product demo into a film with two relatable characters. After many iterations, we got the right balance of personality that could tell the initial story and inform their future branding. We created two friendly but competitive buddies guiding us through how fun it is to use FaceOff.
It was a unique and somewhat longer procedure to create characters designed to serve as the two main identities in the future marketing of the FaceOff brand- but it was totally worth it. On the technical side, we decided to use new rigging tools for the 2D characters in an effort to expedite the process. Creating longevity for our client was an award in itself, especially since it will impact all aspects of their future campaigns.