Each of the spots features the premiere characters from that release of cards. New attacks, increased hit points, shinier characters are all highlighted in these micro-stories. Using the card artwork as our guide, we brought each character to life through dynamic animation and illustrative aesthetics.
Working alongside the Pokémon character experts, we ensured each animated action cohered to the bylaws of the Pokémon Universe
Somewhere in between his daily viewing of Thundercats, Brien pointed to the screen and said “This.” We knew that meant we were going to take a dive into cel effects.
With the characters animated, environments painted, and Thundercats properly deployed, we leaned on our comp team to pull it all together.