Every multi-spot, multi-platform campaign needs a freshly ground look.
The Starbucks Coffee Cup. A classic piece of American design that will find it’s way into the Smithsonian at some point in our lifetimes. When establishing the look of this cross platform campaign, we started with Starbucks most iconic product. After a few options we landed on what we would refer to as a 2.5D version of the cup, where shadows were present, but graphic. The Starbucks logo simplified to a solid green circle.
Establishing our cast of characters. After we developed the simplified, dimensional style of our world, we tasked ourselves with creating all of the drinks available at Starbucks: From Lattes to Teas, to Iced, and Blended Drinks.
With a simple style, comes a focus on refined butter croissant smooth animation.
What’s Your Perfect Starbucks Location? We produced a handful of animations for Starbucks - last but certainly not least in which was a Showcase spot for the campaign that combined aspects of the other spots with an introduction that featured an iconic Starbucks location. Finding that perfect location took a bit of exploration. Was it a stand alone store? An interior location? How much attitude, and personality? We designed them all. Our favorite including a laptop from some writer working on their first draft of the next Corey Feldman film. Pretty accurate.