MTV
Pulse
Bringing Music to Life.
Bringing Music to Life.
MTV
Pulse
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MTV
Pulse
Client: MTV World Design Studios
What we did:

Project Description

Shattering the Third Wall… and the Fourth… and the Rest of Them.

Last year, we had a blast collaborating with our friends at MTV’s World Design Studio in Milan on ‘MTV At The Movies’. We were stoked when they rang us up a couple months ago seeking an explosive good time for their latest series of station IDs for MTV “Pulse,” the network’s block of rock music programming. We created five unique CG-integrated lifestyle scenes that ignite behind the idea that rock & roll is more than just music; it’s a culture and a way of life.

Walls explode and the ground erupts around a passionate kiss, the strum of a guitar, the beat of a drum, skateboarding and more. Check out the behind-the-scenes video to see just how we blow things up without, you know, blowing things up. That would be dangerous. And danger is not our middle name; it’s Alan.