The spot featured in this case study is a cut we did internally in an effort to showcase our favorite shots from across the various deliverables, and embody the spirit of the campaign.
Color us Happy. We had a blast working with the good folks at Amazon and D1 on this campaign. From the very first brief it was clear the potential was there to have a lot of fun, and it surely didn’t disappoint. It was an honor to help roll out such an exciting service, and really any excuse to dye three racks of clothes bright pink is something we don’t need much convincing on. Oh and Pro-Tip: when “Cake by the Ocean” is played on repeat for an entire afternoon, it will become permanently imbedded in your brain and can never be removed.