There is a personal story in every decision Dame made in the design of the Dame 3. The letter “O” is a huge deal to him, representing Oakland - the town he grew up in, Ogden - where he played his college hoops, and now Oregon - where he’s risen to superstar status as a member of the Trailblazers. But even more detailed to that are the coordinates to his childhood home which are embedded in the sole. The code on the telephone pole that his uncle hung a milk crate for him so he could practice. Even the initials of his parents, grandparents and other important figures in his life are embedded effortlessly into the design. They aren’t garish - in fact, if we never pointed them out, you may never realize they’re there. But they are. Not only did that give us plenty of material to work with conceptually, it also gives the design of his shoe meaning to him as an athlete and an artist; a personal touch in the design that he imparts onto his fans. We respect the hell out of that.
B-Roll never looked so good. A part of the story we were telling is the history behind Dame’s rise to fame. There’s no better way to elicit a sense of nostalgia than breaking out our old RCA VHS camcorder, dusting it off, and going to town. We ran hours of b-roll on VHS, and captured it with a bit of distortion only authentically old VHS players can achieve. We may or may not have hit the VHS deck with a wrench a few times during import, just to add a bit of that extra “flavor” you get with an old tape.