We also love telling great stories of two companies working together instead of working for themselves. Really, an initiative like this isn't typical business. Especially when the people it benefits are the general public.
Half the spot was driven by stylish illustrations of both the metaphorical imagery as well as the actual collaboration of doctors. It was important for both Wake Med and Duke Health to depict actual people collaborating and making a difference. But we knew we wanted to do that in a stylish way where we could control animation and movement.
We took the illustration style we defined for the spot and recreated key frames in paper craft. It gives the spot a more human presence while maintaining the look. Coupled with a live action shoot of hands manipulating the paper craft, we doubled down on bringing the illustrated artwork into the real world.