R/GA came to us with the idea of creating a virtual test drive of sorts, a WebGL based experience where users could explore the S6 in photoreal 3D and in real time, as well as position it to prompt vignettes that highlight aspects of the phone in surprising, yet elegant and recognizable ways.
Speaking of cookies, the thing about a cookie shoot is that it smells like cookies baking, all day. And once they’re baked, you’re not just gonna throw them away right? You see where I’m going here… Let us know if you need us to shoot more cookies baking. We’re definitely into doing that again.
The resulting experience places the new Galaxy S6 into the users hands and gives them the ability to really get a feel for this groundbreaking device. It also, for some reason, gives us really strong cookie cravings.
In addition to the website, we custom tailored the experience to work on the physical interactive kiosks found at major malls around the country. At these installations, users can interact with the phone in the same way as the site by pairing their phone or simply using the touch screen. At-A-Glance marketing never looked so good.