R/GA came to us with the idea of creating a virtual test drive of sorts, a WebGL based experience where users could explore the S6 in photoreal 3D and in real time, as well as position it to prompt vignettes that highlight aspects of the phone in surprising, yet elegant and recognizable ways.
The thing about shooting cookies baking, it smells like cookies baking all day. And once they’re baked, I mean you’re not just gonna throw them away right? You see where I’m going here… Let us know if you need us to shoot more cookies baking. We’re definitely into doing that again.