How do we re-imagine a late-night brand that has been a part of network television for years? A lot of the approach was replacing the standard elements one thinks of for late-night with a color palette and grid system that gave it a more contemporary feel. The design had a graphic style with an editorial edge that empowered the content to shine on its own. We stepped away from the old Hollywood aesthetic of neon signs and blurred lights. We opted for a framework inspired by the look and feel of a photo booth that showed a humanistic side of Tinsel Town. Candid photography complimented a clean use of type along a solid grid.  Elegant camera moves and buttery smooth animation brought the package to life in a bold yet sophisticated way.