ABC
TGIF Promo Package
The Return of TGIF for a New Generation
The Return of TGIF for a New Generation
ABC
TGIF Promo Package
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ABC
TGIF Promo Package
Client: ABC
What we did:

Project Description

Brand New Look, Same Great Laughs.

Our job was to help shepherd the TGIF brand to a new generation of viewers by delivering a flexible promo toolkit that their in-house team could use to create custom spots to promote the return of the TGIF programming block. The original TGIF graphics kit was a multicolored rainbow pallet that used various fonts and a mix of upper and lower case letters. We were tasked with distinguishing the TGIF block from the rest of ABC’s programming, while still maintaining proximity to ABC’s design language.

For the 2018-19 brand identity we stuck to a more consistent black, white, blue, yellow and orange color scheme and uniform lower case lettering in a singular font. The graphics package we made is an identity that bridges the fun energy of the original campaign with the updated appearance of ABC’s brand.

Our job was to help shepherd the TGIF brand to a new generation of viewers.

These Graphics Inspired (by) Friday

Our strong graphic design and motion theory capabilities were leveraged to produce a client-friendly, colorful promo toolkit that utilized the ABC logo forms in new, playful ways, mirroring the comedic spirit of TGIF. We designed circles for transitions and backgrounds to match the Disney-owned network’s visual style and delivered a collection of assets including: opens, logo animations, interstitials, lower thirds, and promo closes that reflect the contemporary look and feel of TGIF.

The programming featured on the revived version of TGIF includes Fresh Off the Boat, Speechless and Child Support. All of these shows are funny in their own right and we’re honored to have the graphics package we created promote them this fall. We’ll be watching reruns of Dinosaurs if you need us.

Our strong graphic design and motion theory capabilities were leveraged to produce a client-friendly, colorful promo toolkit.