ABC
The Bachelorette S20 Promo
EVERYTHING’S COMING UP ROSES
Promo Spot
![abc-bachelorette-hero-720×900-1](https://weareroyale.com/wp-content/uploads/case-studies/a/abc/abc-the-bachelorette-20/abc-bachelorette-hero-720x900-1.jpg)
![abc-bachelorette-poster-1920×1080-1](https://weareroyale.com/wp-content/uploads/case-studies/a/abc/abc-the-bachelorette-20/abc-bachelorette-poster-1920x1080-1.jpg)
THE CHALLENGE
Create a magical growing rose garden
When ABC was ready to debut their brand new bachelorette, they needed a partner to help shape the narrative, direct the live action, and integrate their burgeoning star within a magical, verdant, and blossoming rose garden. Call us hopeless romantics because we couldn’t pass it up.
![abc-bachelorette-challenge02-960×540-1](https://weareroyale.com/wp-content/uploads/case-studies/a/abc/abc-the-bachelorette-20/abc-bachelorette-challenge02-960x540-1.jpg)
THE APPROACH
The story of the road to true love
We “rose” to the occasion by taking ABC’s brief and creating a story representing our bachelorette’s journey to matrimony. She starts in an open landscape representing her singlehood, but dramatically enters the golden gate to a magical garden where her suitors await. As she walks along the road, roses blossom all around her, representing the vast ocean of dates ahead. She enters a mysterious arbor acting as a bridge between past and future to find a secret throne room where she will finally don her crown as the new rose queen, enabling her to choose her one true love.
Visually, we wanted a progression of blooming and full rose growth throughout the spot, an apt metaphor for our bachelorette’s budding romances. What begins as clear skies and an empty landscape evolve into a flourishing gardening, overflowing with love and possibilities.
![abc-bachelorette-approach-720×900-1](https://weareroyale.com/wp-content/uploads/case-studies/a/abc/abc-the-bachelorette-20/abc-bachelorette-approach-720x900-1.jpg)
![abc-bachelorette-fullwidth01-1440×810-1](https://weareroyale.com/wp-content/uploads/case-studies/a/abc/abc-the-bachelorette-20/abc-bachelorette-fullwidth01-1440x810-1.jpg)
![abc-bachelorette-fullwidth02-1920×1080-1](https://weareroyale.com/wp-content/uploads/case-studies/a/abc/abc-the-bachelorette-20/abc-bachelorette-fullwidth02-1920x1080-1.jpg)
THE PAYOFF
Spoiler Alert:
We Made it Out Alive
In the end, we created this spot with various storyboards, a live action shoot on a blue screen, set extensions, and full CG animated set pieces, lit to integrate seamlessly with the live action.
20
contestants
1
coutoure
dress
100%
love
roses
![abc-bachelorette-payoff-720×900-1](https://weareroyale.com/wp-content/uploads/case-studies/a/abc/abc-the-bachelorette-20/abc-bachelorette-payoff-720x900-1.jpg)