CDL’s previous arena games were full-out cultural events that tapped into music, streetwear, art and global influencers. Wanting to rep that style in the virtual-only sphere, we upped the ante on the dark, riotous vibe with pixelation, glitches and rapidly moving text. We probably don’t have to tell you how die-hard Call of Duty fans are, but let’s just call it next-level. Our tagline “Glory Isn’t Given,” serves to both excite the allegiance of fans and show how players must ultimately earn their victory.