Activision Blizzard
Call of Duty League Championship Weekend 2020
GLORY ISN’T GIVEN
Anthemic Videos, Trophy Reveal, Graphics Toolkit,
Social + Digital Marketing Assets
![cod_championship_hero_720x900](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/cod_championship_hero_720x900.jpg)
SPACER
SPACER
![CDL-2020_1920x1080](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/CDL-2020_1920x1080.jpg)
CAMPAIGN VIDEOS
Trophy Reveal
![CDL-League-Champs-Weekend-2020-Trophy-Reveal_960x540](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/CDL-League-Champs-Weekend-2020-Trophy-Reveal_960x540.jpg)
Hero Logo
![CDL-League-Champs-Weekend-2020-Hero-Logo-Still_960x540](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/CDL-League-Champs-Weekend-2020-Hero-Logo-Still_960x540.jpg)
THE CHALLENGE
ALL OR NOTHING
On the heels of launching Call of Duty League’s inaugural season, we continued our alliance with Activision Blizzard to develop a postseason strategy and design for the esport. Of course COVID-19 struck, a plot point even we didn’t see coming, and with it a restructuring of CDL’s playoffs and champs weekend. The question remained: how do we honor what we’ve established and still blow the lid off this thing?
![4-up_1920x1080](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/4-up_1920x1080.jpg)
THE APPROACH
DIE HARD WITH A VENGEANCE
CDL’s previous arena games were full-out cultural events that tapped into music, streetwear, art and global influencers. Wanting to rep that style in the virtual-only sphere, we upped the ante on the dark, riotous vibe with pixelation, glitches and rapidly moving text. We probably don’t have to tell you how die-hard Call of Duty fans are, but let’s just call it next-level. Our tagline “Glory Isn’t Given,” serves to both excite the allegiance of fans and show how players must ultimately earn their victory.
![CDL_GIG_3_720x900](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/CDL_GIG_3_720x900.jpg)
SPACER
SPACER
![4-up-GIG_1920x1080](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/4-up-GIG_1920x1080.jpg)
![anthem-tacksheet_1920x1080](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/anthem-tacksheet_1920x1080.jpg)
![6-up-trophy_1920x1080](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/6-up-trophy_1920x1080.jpg)
THE PAYOFF
THIS MEANS WAR
The epic compositions of our anthemic video sets the stage for a killer playoffs and champs weekend along with trophy reveal animations, a graphics toolkit, and social and digital marketing assets. A fluid team approach allowed us to roll with the pandemic punches while crafting a package that’s authentic to these highly skilled players and the immersive fan culture. It’s a tribute to a game unparalleled in the zeitgeist. A level of overwhelming bad-assery we aspire to hit every time we get a chance to.
12
# of CDL Playoff
Teams
18
# of CDL Matches
4
# of Champs
Weekend Teams
$4.6m
Total Amount in
Prize Pool
![footer_720x900](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/cdl-champs-weekend-2020/footer_720x900.jpg)