Activision Blizzard
Overwatch League Marketing Toolkit
New Season,
New System
Graphics System
![ActBlizzard_OverwatchToolkit_Boston_Uprising_logo_720x900](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Boston_Uprising_logo_720x900.jpg)
![ActBlizzard_OverwatchToolkit_panda_color_04_960x540](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_panda_color_04_960x540.jpg)
![ActBlizzard_OverwatchToolkit_Guangzhou_03_960x540](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Guangzhou_03_960x540.jpg)
![ActBlizzard_OverwatchToolkit_Outlaws_Illus_A_960x540](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Outlaws_Illus_A_960x540.jpg)
![ActBlizzard_OverwatchToolkit_Mayhem_Illus_Final_960x540](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Mayhem_Illus_Final_960x540.jpg)
THE CHALLENGE
Distinguish & Expand
While already working together on the Call of Duty League’s new identity, Activision Blizzard thought: hmm, maybe we should also partner up to create a graphics system for Overwatch League’s new season? Yes, yes we should. We were tasked with designing a wide-ranging toolkit that differentiates the two Esport leagues while reflecting Overwatch’s teams, cities and more optimistic tone.
Still loyal to D&D, but thrilled to be of service.
![ActBlizzard_OverwatchToolkit_Boston_Uprising_logo960x960](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Boston_Uprising_logo960x960.jpg)
![ActBlizzard_OverwatchToolkit_charge_logo_960x960](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_charge_logo_960x960.jpg)
![ActBlizzard_OverwatchToolkit_chendu_logo_960x960](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_chendu_logo_960x960.jpg)
![ActBlizzard_OverwatchToolkit_LA_LOGO_960x960](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_LA_LOGO_960x960.jpg)
![ActBlizzard_OverwatchToolkit_Florida_Logo_960x960](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Florida_Logo_960x960.jpg)
![ActBlizzard_OverwatchToolkit_Washington_Justice-logo_960x960](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Washington_Justice-logo_960x960.jpg)
THE APPROACH
Bold, Bright, Fierce
Much like our own offices, Overwatch features a cast of skilled yet colorful characters fighting for a better future…like a hamster in a giant high-speed wrecking ball. Our goal was to progress the Esport beast’s unique appeal by weaving the feel of each team, its players and diverse locales throughout.
A vibrant edge of hope infuses the numerous marketing assets, including mosaic art within the Overwatch emblem and original logos and graphic illustrations for eight new teams.
![ActBlizzard_OverwatchToolkit_teamwear_720x900](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_teamwear_720x900.jpg)
![ActBlizzard_OverwatchToolkit_Toolkit_Overview_1920x1080](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Toolkit_Overview_1920x1080.jpeg)
THE PAYOFF
Let the Games Begin
Taking assets that needed a more consistent approach and coming up with a full new set of tools helped unlock the potential of the league’s teams. The creative liberties allowed in the design process for this ultra-popular franchise has helped build a long-term, trusting partnership with Activision, and we’re pretty stoked about it.
20
# of Overwatch
League Teams
21
# of Games in
the reg season
+100
# of assets
delivered
+50 million
# of Overwatch
players
![ActBlizzard_OverwatchToolkit_Background_Textures_720x900](https://weareroyale.com/wp-content/uploads/case-studies/a/activision-blizzard/overwatch-league-marketing-toolkit/ActBlizzard_OverwatchToolkit_Background_Textures_720x900.jpg)