Amazon Prime
Goliath
Santa Monica Boardwalk Never Looked This Good.
Santa Monica Boardwalk Never Looked This Good.
Amazon Prime
Goliath
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Amazon Prime
Goliath
Client: Amazon Prime
What we did:

Project Description

Another Season Under the Sun.

Billy Bob Thornton has a strong place in our hearts. Maybe it was his role in Armageddon that put us over the top. Or maybe Bad Santa. We’re not quite sure, but we’re fans. The first season of his Amazon Prime show “Goliath” received some pretty solid reviews, and rightfully so – Billy Bob can sit down and drink a glass of whiskey for an hour and a half and it would be considered “captivating” by most critics. Renewed for Season Two, he’s back in the role of Billy McBride one more time.

The show centers around Billy Bob’s portrayal of a washed up alcoholic lawyer who left the firm he founded after a murder suspect he got acquitted turned around to commit the same crime.  Think a dark,  twisted episode of Law and Order, with the beaches of Santa Monica as a backdrop. He’s supported by a cast of characters that enter and exit his life as he walks through it, picking up the pieces.

Bringing Street Art to Life.

Amazon partnered with us to bring a fantastic street art mural to life on an alleyway’s brick walls through which Billy Bob walks during the trailer. The artwork we supplied would also be leveraged for the multi-platform key art they would use across the launch of the show.
We worked with Joel Artista, a prominent street artist hailing from NYC, to craft a mural that submerges the people and the elements in Billy’s life all around him, as if he’s drowning in them. With his actual mural as a base, we brought it to life through a mixture of animation techniques and tracked it back onto the brick walls of the alleyway Billy Bob was shot against.
It’s a fantastic layered look that speaks to both the subject matter of the show, and also the narrative of the setting. Most of all, it has Billy Bob Thornton front and center, at all times. As it should. As everything should.