A visual throwback to the Saved by the Bell opening title sequence, we created an updated take that gave Apple some cool points with their student customers looking to buy a new laptop or tablet for the coming year. Sprinkle a little “BOOGIE” by BROCKHAMPTON on top and voilà, we had some millennial magic on our hands. The campaign was well-received and even got some props on various Reddit threads due to the song selection. The spot was translated and localized for nine regions, giving the campaign a truly global reach to millions of returning students. Hopefully, we did our part to help them get new computers, with some dope free headphones.