Everyone has a hobby. Collecting 80’s mix tapes. Late night fishing off the pier in Santa Monica. Street racing 70’s muscle cars at 2am. AR has turned into something of a hobby of ours. We’re constantly testing out new techniques to find out where we can go with it and how we can apply the technology to manipulate our world in different ways. The AR Alphabet is one such internal initiative where we seek to bring the alphabet to brilliantly animated life. Our Brief: Take a children’s alphabet and interpret the letters as interactive worlds. Within our alphabet, each letter is a scene just waiting to be explored. Point your phone and out pops our astronaut and his floating asteroid. Tap around, blow up planets, push the astronaut and the scene becomes a mini sandbox for exploration.