Bringing Downtown Chicago to Life
For the 2019 holiday season, we designed and animated a three part story that visited some of Chicago’s famous landmarks, in the snow and sun. Places like the elevated trains, Buckingham Fountain, Navy Pier’s Ferris Wheel, The Bean at Millenium Park, and the Willis Tower all make cameos. In between each story, the city skyline comes to life as night sets in and snow blankets the city. Core to the look and feel of our design style was the fact that this was going to be projected on a massive building facade. Our style remained minimalist and bold to help stand out on the busy surface. Elements such as camera moves and character movements had to be precisely adjusted for visibility. Working with the projection system also meant taking into account colors and light pollution that would affect the visibility. A tricky projection in the heart of a bustling city.