True Crime Is a Hot Ticket These Days
When the folks at Audible Originals reached out to us to help them with a digital campaign, it piqued our interest. We were surprised to learn that the campaign would involve one of the most infamous cold cases of the last century, the Golden State Killer.
The assignment was to create an engaging and overarching design campaign that included key art, teaser trailers, social media content, and original animations. The challenge was elevating the look and feel of this particular title to stand out inside of a crowded true crime marketplace.
Typically, True Crime marketing materials feature a dark color scheme of greys and reds. It makes sense in an effort to build mystery and intrigue, but we wanted to option a lighter yellow hue to illuminate the case and speak for the Golden State it was named after.
The Paul Holes Interview
As we were designing the look and feel of the campaign, we had the opportunity to join the team creating the audiobook in an interview with former Detective Paul Holes, who played a key role in breaking the case open. We took a small crew with us and filmed a few questions of our own to use within our graphics package as short videos specific to the social campaign.
Topping the Audible Charts
We were honored that the artistic style we arrived at helped the book stand out for True Crime enthusiasts. The unique visual look, alongside the obviously engaging subject matter, led Evil Has a Name: The Untold Story of the Golden State Killer to chart in the top five on the Audible Nonfiction list. That’s a great achievement to the team who crafted the story – one we had the pleasure to collaborate with as we all aimed to promote such an interesting, albeit diabolical, True Crime story.