It was a dark and gloomy day. The internet was down and we were running out of coffee. All the makings of a solid horror story, when the phone rang. Audible Originals wanted to collaborate on a top-secret project. Luckily, it did not involve us wearing a hockey mask or wielding a chainsaw around the office (not great for general camaraderie). But we were surprised to learn it involved one of the most infamous cold cases of the last century; the Golden State Killer. The assignment was to create an engaging and overarching design campaign that included key art, teaser trailers, social media content, and original animations in a way that elevated the project to stand out amongst a crowded True Crime marketplace.