Where else to begin except with Ben & Jerry’s famous icon of a cow, Woody. Witty, wacky, playful, fun- everything you need in an ice cream-loving mascot. Ok, so she has no arms and had to keep her hooves close to her body at all times while maintaining her two-dimensional figure that we translated into a fully 3D character (mind you), but there’s no denying that she’s damn likable. The green hills and blue picturesque skies of the Vermont farm are just as intrinsic to Ben & Jerry’s brand as the cow herself, and so we kept her down to earth. Some elements possessed a playful sensibility while others were more hyper-real to invoke a filmic sense of place.