Tropical paradise, meet hidden cameras. Big Brother is a summer themed show, taking place on a picturesque house (if you can call this posh estate as a simple “house”) where the cast is filmed 24/7 by camera’s hidden in every corner. That dichotomy of perfect summer vacation married to the always present hidden camera is what the design of Season 20 was to evoke. Defining the tropical look of Season 20 was one thing, the real task was breaking it apart and distilling the design down into a flexible toolkit the team at CBS could use to craft endless promos with. When we look at toolkits, we consider every element within it to be an equally important part in the branding of the show. If a viewer only sees a lower-third, do they know that element comes from Big Brother Season 20? Everything should point back to the show we’re helping brand, building up the equity within.