EA
Burnout Paradise Remastered
Take Me Back to Paradise City
Take Me Back to Paradise City
EA
Burnout Paradise Remastered
EA
Burnout Paradise Remastered
Client: Electronic Arts

Project Description

Bringing Back An Iconic Racing Series.

Burnout Paradise has always had a fond place in our hearts. The gameplay was a twist on the classic racing genre with the goal being speed no matter the cost. Crashing was encouraged and rewarded, making a clean run through the city no longer the goal. Its open world rendition of Paradise City had shades of Santa Monica’s piers mixed with the streets of LA. It was a fantastic game bathed in the light of Guns N’ Roses “Paradise City” played on loop.

We loved it then. And we shall love the remaster even more. Being fans, when EA gave us the opportunity to create an adaptable piece of artwork for Burnout Paradise: Remastered, we knew where to take it.

The keyart for the remaster was an homage to the cover art of the original Burnout Paradise. It was literally a snapshot of the same scene 15 seconds in the future.

Building An Adaptable Piece of Art.

We modernized the lines and cleaned up the double exposure that made the original artwork so iconic. We crafted a different set of circumstances, with a sleek modern sports car in the foreground in the moment of crash with a muscle car. The artwork was built to be adaptable to the various sizes of modern platforms, bringing the motorcycle from the DLC into the composition on extremely horizontal framings. We worked with the team at EA to find the right mixture of cars and the right amount of crash vs. speed. Working in iterations, we found the balance the developer and the publisher were both happy with.

Burnout Paradise: Remastered serves as a bar for how to re-release a 10-year-old game. Its 4k visuals provide a sleeker look than the original, with the same chaotic gameplay that made it a phenomenon in our not-so-distant youth. It honors its past by representing it with current tech. We applied that same thought to the creation of the keyart that will be the face of the game for another 10 years. It’s a modern take on the iconic work that still holds a place on the shelves of our collection, and we’re honored to have partnered with EA to make it happen.