There’s no other sporting event that encapsulates the energy CDL Playoffs & Championships aspires to strike than the Super Bowl. For the league, this occasion stands as one of the most important events on their calendar, so the scale had to be EPIC. We embarked on a world-building mission, where monumental superstructures served as the landscape, evocative of Ridley Scott’s dystopian universe where Replicants and Replicant Hunters ran rampant. It’s a bit fantastical in its scale, with brute strength, incredibly rigid, structural and over-exaggerated.
Our 3D artists struck the difficult balance between depicting really fine details alongside maximalist ones, with enough structural platform for typographic information to be highly legible, expressive and impactful at scale. The universe can be light and bright but also really moody, bringing volumetric light that seeps into the background of heroicized type. Our whole philosophy was to make it feel eventized by ramping up the scale to match the production and competitiveness of the championship.