From the letter “O” and the many places it represents for Dame, to the coordinates of his childhood home. From a meaningful code on a telephone pole, to the initials of loved ones. His design couldn’t be more personal. It calls for an anthemic spot reminiscent of Dame’s own story. Kids hanging out at the neighborhood court, a boy practicing with a milk crate, a young man training hard–all set against Dame’s single “Hero” off of his record featuring Raphael Saadiq. Yup, Dame’s a musician as well.
We kinda want to hate him, except we totally can’t.