Blow the Lid Off the Briefcase
What initially started as 3 unique teasers, quickly turned into a series of ten individually crafted animations for CNBC. We employed every creative tool we had; from kaleidoscopic imagery of briefcases, to explosions of cash, a pristine CG render of the big red button, and flawless animations of Howie’s immortal good looks. The spots were a combination of the branded iconography from the show, and the “neon” peacock logo that has long been the hallmark of CNBC on-air branding.
After our initial 3 spots, we hit the ground running and sent back to CNBC a massive conceptual deck with enough ideas for an entire short film of Deal or No Deal promos. Of course we could only choose 7 of those ideas, but fear not, the remaining may still make it to Sundance someday.