Design Language Making a State-ment
From pediatrics, primary healthcare, women’s health, and orthopedics – Duke Health has North Carolina covered. This campaign leveraged the animated content for both print assets, as well as social needs (a benefit to building the animations like cinemagraphs). It was a pleasure expanding upon the design language we set forth in past campaigns with The Variable. We’re continually humbled by the way they push such colorful and rich storytelling in everything they produce for Duke Health, and we can’t wait to see what’s next.