Jay’s Paradise City.
Working closely with our friends and E! and production company Moving Parts, we combined live-action footage of E! reality stars and network personalities to visualize the channel’s new slogan with the pulse of pop culture.
Fortunately, Brien had the foresight to invest in Kleenex Corp prior to the shoot; offsetting the cost of the tissues used to dry Jay’s tears as he both directed, and was directed by Joan Rivers.