Growing up on classic Electronic Arts games like Skate or Die! and Desert Strike, we have a certain affinity for the EA brand. When they gave us a call to collaborate with our creative team, we said a resounding, “heck yeah”. EA needed promotional keyart for their EA Originals game, Fe, by Swedish-based developer Zoink!. It’s a magically engaging game set against the backdrop of the Nordic forest, which serves as both a virtual love letter to nature and a narrative on our connection to it. What was required of us? A single image that could encapsulate the lore of the forest, the art direction, game design, story arc across mediums, and a toolkit for EA to use to promote the game.