Because we take a challenge seriously, we began by literally elevating each shoe. Placed on a prismatic plinth, we explored every angle and detail while highlighting the inner technology with sweeping lights. Figuratively speaking, we put the shoes where they belong – on an atmospheric neon pseudo-90’s futuristic pedestal. Each shoe was meticulously modeled from scratch, with photo reference from prototypes in various stages. Materials were scanned and recreated as our shaders needed them. In the end, the shoe looked as sick as a mysterious unveiling of a new luxury sports car. It’s a good thing too – these things are right at home mashinging the gas pedal of a Porsche 911 Turbo.