Nike
Elite Series
Crème de la Crème.
Crème de la Crème.
Nike
Elite Series
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Nike
Elite Series
Client: Nike
What we did:

Project Description

Basketball Shoes, Elevated.

Every now and then Nike turns a tide in footwear and releases a pair of shoes that completely rethinks what a performance shoe could be. That happened this year. Three times. The Kobe X Elite, The LeBron 12 Elite, and The KD7 Elite are each completely different thoughts on what a basketball shoe should be, but each maintains an impeccable amount of refinement in design and technology.

And it was our pleasure to elevate each of those in separate motion pieces that illuminate their design. The shoe’s are hero, elevated on a prismatic plinth in an atmospheric setting. As we explore every angle of the shoes, every detail, we highlight the inner technology with sweeping lights. These are as much a work of art as they are a performance driven shoe.