Project Description

Facebook

AR

Setting Hair on Fire

AR Effects and Games

THE CHALLENGE

Content. So Much Content

Facebook needed a creative partner early on in their process to explore and design both the foundation and the approach for their video chat app Bonfire and a multitude of Augmented Reality games. Of course, we played it cool and waited a full ten seconds before screaming: “YES! When’s our meeting with Zuckerburg??” It’s been a most fruitful partnership and, together, we’ve created a lot of unique pieces of AR content. A. Lot.

THE APPROACH

Flexibility. Momentum. Options.

We began as social scientists, running targeted focus groups that were then cross-referenced with the Plutchik wheel of emotions. After categorizing our findings by use-type, we produced sketches for key emotional reactions, leading us to our final design pallet. Wanna turn your head into a virtual disco ball with 80’s shades on? No prob. Need to let those tears out in a “Take on Me” comic book style? We got you. Always wondered what you’d look like as a Great Horned Owl? So did we.

Whether as fun content for Facebook Messenger or its first group-chat games (plus a whole slew more for future use), our goal was to create simple, yet addictive experiences that truly pushed the boundaries of AR interaction methods.

THE PAYOFF

Evolutionary

Our collaboration garnered us 3 years of content creation, 7 unique projects, and a process of creative innovation beyond our expectations. It was an AR evolution through a world of interactive masks, scenes and games, plus in-house development of concepts that influenced Facebook’s final tech and how to interact with it in new and interesting ways. 

Suffice it to say: the whole damn thing couldn’t have gone better. Except we’re still waiting for that meeting. Looking at you, Zuckerberg.

3

years of

collaboration

7

# of

unique projects

lost count

AR assets

delivered

2.38 billion

Active

Facebook users