Flexibility. Momentum. Options.
We began as social scientists, running targeted focus groups that were then cross-referenced with the Plutchik wheel of emotions. After categorizing our findings by use-type, we produced sketches for key emotional reactions, leading us to our final design pallet. Wanna turn your head into a virtual disco ball with 80’s shades on? No prob. Need to let those tears out in a “Take on Me” comic book style? We got you. Always wondered what you’d look like as a Great Horned Owl? So did we.
Whether as fun content for Facebook Messenger or its first group-chat games (plus a whole slew more for future use), our goal was to create simple, yet addictive experiences that truly pushed the boundaries of AR interaction methods.