EA Originals
Fe
Designing in the Language of the Forest
Designing in the Language of the Forest
EA Originals
Fe
EA Originals
Fe
Client: EA Originals

Project Description

Encapsulating the World of Fe In a Single Image.

The Indie game scene is ripe with stylistic interpretations of game worlds married to non-traditional game mechanics. Some work out beautifully, others are risky experiments that don’t seem to resonate with the audience. With Fe, Swedish-based developer Zoink! nailed the combination, creating an engaging game world that uses exploration, sound, and the language of the forest as the mechanics of progression. It’s a love letter to nature and a narrative on our connections to it, using the Nordic forest as a backdrop.

EA collaborated with our creative team to encapsulate the lore of that forest, the art direction, game design, and story, into a single image that could ripple out across all the promotional keyart for the game. This task that took quite a bit of back and fourth, not only with EA, but with the developers who put their heart and soul into their game.

Fe is about our relation with nature, using a song-like unspoken language to progress through the beautifully realized Nordic forest backgrounds.

Everyone Likes a Good Success Story.

The design of Fe is universally praised. The game is beautifully done. Its exploration-based mechanics encourage discovery, it’s a game meant to be a walk through a forest and a conversation with the flora and fauna within it. Its critical reception is overwhelmingly positive, although polarizing for those looking for an action-adventure game. No, the lead character doesn’t wield a Final Fantasy-sized great sword while taking down enemies in waves…. that was never the intention.

But there’s no denying the appeal of the art direction, lore, and design of the end product. When Fe released the artwork of the game icon, with elements of what we illustrated for their keyart, the love that was put into the artwork was met with equal love from the audience. We’re fans of the game, fans of the developer, and we’re so proud to be a part of the successful launch of Fe.

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