Final Fantasy XIV is the multiplayer online RPG iteration of one of the best-selling video game franchises of all time. The game has undergone a handful of updates and changes since its splash onto the scene in 2010, but one of their major breakthroughs in 2022 was the addition of online servers in Australia and New Zealand. In celebration of the brand new hubs, Square Enix needed a campaign that would promote the game in a way that would resonate with residents in the area. The idea for the spot was to zoom into the silhouette of each country and use glowing fiber optic cable ribbons as a framing device to emphasize the interconnectivity that is now available throughout the regions. In writing the scripts, we catered to the culture of both countries using targeted language that complimented each region. In the end, the far-reaching campaign utilized everything from billboards to bus ads to spread the word about the latest innovation in Final Fantasy XIV.