To create an entirely new 360 experience, simultaneous CG flythroughs of the trucks highlight each side with features to call out. Tailgate, lights, fully-boxed-frame, the whole damn toolbox. Users explore features at key locations, then zip around the truck as they move from one worksite environment to the next. To quickly give potential customers the facts, a simplified desktop and custom mobile experience cut to the chase, but in an approachable way. Which is now our personal motto.