Building Limitless Possibilities
With each game taking place in a different region of Runeterra, we wanted to effectively spotlight the various locales by punctuating the most iconic landmarks from each region. Beacons of light served as that literal punctuation, with each beacon inheriting a hint of personality from the game set within the region it ascends from. A shining, glowy golden light projects from Piltover, a billowing fog-wrapped beacon emerges from Bilgewater, an icy blue beacon shoots up from Freljord, a purple 8-bit ray of light beams from Demacia. Camera movements also heavily dictated the personalities of each city: high angle, aerial camera shots frame the prosperity of Piltover, low camera angles looking up towards the smoggy opening in the sky in Zaun, a wide-angle establishes the mountain expanse and massive citadel gates in Freljord. The ending of the spot teased a future of what else Riot Forge might have planned. The concept of chains breaking free and lighting up new places on the map was catnip for Riot Forge fans anxiously awaiting what’s coming next.