Project Description

Garmin

Vivofit Jr. Campaign

Keeping Imaginations Active

Commercial Spots

CAMPAIGN VIDEOS

Marvel

Star Wars

Disney Princesses

THE CHALLENGE

Envision Childhood Playfulness

Gone are the days of covering ourselves in variously sized cardboard boxes and pretending we’re RoboCop. Ok, fine, it was yesterday. But today, Garmin’s Vivofit Jr. 2 encourages kids to stay active while giving them a way to engage in the magical imagination of youth. We worked alongside Garmin to create three spots that illustrated just how far fantasy can go when given the right inspiration. For the kids. Not us. Kinda.

OUR APPROACH

We Can Be Heroes

Directing kids (and a super cute dog) is always a fun challenge, especially when we’re asking them to 

pretend to dance with Minnie Mouse, fight like Captain America, or spar with Kylo Ren. Can’t ask kids to do what you aren’t willing to do yourself. While on set we found ourself choreographing a light saber battle with the kids, stopped in the middle of it and looked at each other and said, “this is our job?” We worked along side the internal team at Garmin who rocked out some pretty amazing animated elements that brought the kids’ imaginations to life–transforming the ordinary into something totally awesome.

THE OUTCOME

It’s Adventure Time

The spots showed how kiddos can grab a friend, a cool fitness tracker with their favorite theme and turn the inspiration up to an 11. Because imagination is universal, everyone gets one. Even our curmudgeonly neighbor who always wants us to, “Keep it down!” at our pool parties.