The G70 is a piece of art with a lot of raw power as a machine, but plenty of beauty in its design. The core idea of our repurposing method was to create ownable visual effects and graphics that encapsulate that balance between athleticism and artistry. 

We created a design system with copper at the helm, using particle trails to create an echo of where the car passes, with a metallic dust that punctuates the speed of the car and the beauty of its lines. There are moments of the live action with VFX, mixed in with moments of pure abstraction. We isolated features of the car and the design lines, so the abstract constructs are inspired by areas such as the profile of the car and the design of the rims, heightening the spot to a poetic representation of the G70.

With a ton of experimental effects firing on all cylinders, we looked at the overall feel of the original footage and elevated it to fall in line with the aspirational style we were giving the spot as a whole.  We replaced grey skies with colorful golden hour lighting, we completely regraded every shot, and we incorporated editorial glitched effects in the wake of the G70’s movement.  All helping to unite everything in a cohesive and stylish spot.