Client Name
Project Name
Intro Phrase
Elements
DEVELOPMENT
ANIMATION
BRANDING
DESIGN
CONCEPT
STRATEGY
THE MISSION
THE VISION IS US.
THE VISION IS YOU.
WE ARE THE VISION.
Welcome to the world of Giant Skull, a new game studio living in a mysterious branded reality and driven by an enigmatic voice determined to reveal it all in time. Giant Skull is on a mission to not only bring their expertise in the gaming industry with groundbreaking new adventures but they also wanted to flip the script on what the brand of their studio could be. The branded world for Giant Skull is rooted in their passion for expansive narratives authentically showing the world who they are by the very brand they embody. As time passes, the brand will grow and the world they inhabit will gradually be revealed.
The process of game development is primed to be shared for fans who wish to uncover every little detail that might reveal the game before anyone else gets it. We wanted to enable the studio to turn their brand into an interactive brand that would creatively communicate their process whenever they wanted. Giant Skull is a game studio that is creating a game out of their own brand.
Logo Design
This is the logo for Giant Skull. A symbol of the enigmatic brand filled with mysterious glyphs and curious distortion. The skull represents the curiosity of the brand and the enigma found within. Investigate the logo and you’ll find pieces of the brand world forming the structure and the texture in the distorted tapestry. At a small scale, the logo crystallized into a skull. When brought close for deeper inspection, the logo becomes a rich textural world of brand icons, distorted fragments and a solemn gaze.
ALTERNATE LOGO DESIGN
This is the logo profile for Giant Skull. This alternative logo creates a different POV on the skull shape and offers up a flexible alternative.
WORDMARK
The wordmark has been crafted as a counterpoint to the logo. The bold typography creates a statement and projects an energy ripped from ‘70s pulp cinema. The wordmark comes in variations for horizontal and stacked as well as options including the logo skull.
GRAPHIC LANGUAGE
The voice of Giant Skull is a creative platform to grow with the brand in a thematically rich setting. The narrative is mysterious, revealing bits and pieces of future content over time. Unique to Giant Skull is the embracing of brand narrative as part of brand content through the mysterious setting they’ve established.
The color palette for Giant Skull is rooted in a modern twist of ‘70s pulp cinema palettes. The cool blue and hot red provide rich contrast with pale yellow and faded green bringing the aged tone front and center. Each color has been faded slightly to give it some history and patina.
TEXT TREATMENT
[REDACTED]
Redacted text becomes a graphical statement used across all media elements. The brand uses it to draw attention and intrigue even on internal office documents. As we see redacted snippets show up on the website and in the console, the narrative starts to reveal itself. In some cases, you can reveal what’s been redacted. In other cases, you’ll need to dig around in the console to find your answers. Not used as a simple graphical flourish, the redacted styling is rooted in the technique Giant Skull uses to communicate.
WEBSITE
ARG
The teaser website is the first impression for users online wanting to find more information about Giant Skull. It is the visual manifestation of this enigmatic brand. The teaser site has two key attributes: the looping teaser animation and the console. The looping animation brings the narrative brand world of Giant Skull front and center while the console becomes an interactive ARG letting fans dig deep behind the screen to reveal more content.
CONSOLE
COMMANDS
LET THE FANS DISCOVER
The website console is an interactive terminal that sits on top of the main site and allows for direct input from the user in a fictionalized command console environment. This becomes a platform for revealing elements of the brand hidden deep within various elements posted over time. This is the playground for Giant Skull and a unique channel for fan engagement.
THE VISION
VOICE OF THE FUTURE
Giant Skull has embarked on an exciting adventure to bring their vision of interactive storytelling and adventures to the gaming world. With incredibly talented founders that truly believe in their teams crafting the next great game, the studio is certainly at the top of our list. Being able to work with them in crafting this one of a kind brand has been a dream job for us. Not only did we get to flex our design muscles, but digging down deeper and leveraging creative storytelling as a cornerstone of the brand has been a unique attribute that will keep Giant Skull in a league of its own. Where they go next is both part of the brand narrative in our reality and theirs.