In order to really encapsulate the storybook element of the spot, we needed that perfect someone to play the ever-important role of storyteller. From the get-go we knew who would fit this role perfectly, the extraordinarily talented Felicia Day, who herself touts an influential following within the videogame zeitgeist. She added that little extra oomph of fandom, coming into the role from a fan angle without pretending to be another guy from the game. We granted Felicia an on-screen partner in the form of Mimir, a talking head from the game who became a companion on Kratos’ quest, constantly imparting his unwarranted insights. The playful, sarcastic banter between Mimir and Felicia sprinkled in some humorous elements throughout the script.

Although we originally toyed around with the setting to be inside an old cottage styled in a way that is reminiscent of Kratos’ house, we wanted our location to feel a bit more modern. We kept the Nordic influence of warm woods and lighted the scene with a central fireplace, adding to that cozy feel. Outside the window, there’s a winter storm happening – a call to the imminent end of the three-year Fimbulwinter, when the sequel is set to begin. Our intention was to appeal to the fanbase with a sprinkle of easter eggs while modernizing it and grounding the spot in elements of reality.