Most artificial intelligence is a thing of science fiction authors, doomsday theorists, and episodes of X-Files. If used for good, AI also has the ability to transform and improve human lives. Case in point, Grammarly. It improves your grammar, enhances your word choice, and makes your writing more concise across multiple platforms. AI that makes writing case studies easier? Sounds a lot better than that computer Matthew Broderick got mixed up with in 1983’s War Games.
For our collaboration, we were invited to visually illustrate Grammarly’s advanced writing enhancement technology within the context of a series of live-action explainer videos. We wanted to highlight its diversity in usage to inform viewers about how Grammarly makes anyone a better writer. Including us, which is no small feat.