Collaboration was at the heart of everything. The spot strikes a supportive balance between both companies’ contributions. Needle and thread make a nifty sweater. Peanut Butter and Jelly make a damn fine sandwich. Stylish illustrations and key frames in paper craft pair with depictions of actual people making a difference together. We built books, hikers, medals, an assortment of plus signs, and an entire city scape complete with WakeMed and Duke Health doctors.
Our office is now home to a brightly colored parade of paper craft.