Craft a World as Unique as the Product Itself
Where most tech brands option minimalistic environments for the sake of placing all the focus on their product, Industry wanted the environment of the Folio to speak for the laptop. The language of the environment became the material design of the device. We devised an assortment of options, some more complex than others. Every one of them featured the product at unique angles, floating effortlessly in space.
But with every piece of creative there is always a balance, and with HP’s collaboration with Intel, we had to be cognizant of their legal needs. That is to say, we had to tone it down. We grounded the laptop to a sleek desk and used lighting and detailed shaders to tell the story. The end product renderings are breathtaking pieces of art we’re proud to stand behind.
The iterative collaboration with the team at Industry led to some truly great work for the launch of a wonderfully unique product.