Contextualize the Huluween Logo
Each package consisted of an ID that grounded it, and branched out into the typical toolkit of endpages, title cards, and transitions. With the IDs, the narrative revolved around contextualizing the logo in a space that spoke to the theme while having the lighting effects bring life to the logo. Either electrifying it, physically lifting it into place, or letting the logo itself be the source of the lighting effect. Each was a separate 3D build, with its own environment giving the logo itself a sense of place, and to give us the ability to push the sensibility of light and shadows. We wanted the volumetrics to shine through the treetops in Abduction, and the lightning to arc from the set dressing to the logo. That lightning was also built in 3D space, a little Houdini special that really brought life into the piece. Last thing we wanted to do was call up the canned After Effects lightning effect.