A Cinematic Audio Drama
Three seasons.
One unstoppable story.
In 2021, Audible approached us with an incredible new title that was poised to help usher in a new type of immersive entertainment on the platform making Audible not only the home for audiobooks, but for all forms of narrative audio entertainment. This is season 1 of Impact Winter, a story recounting the moment a meteorite struck the planet and the unique fallout to come.
Impact Winter is a contemporary drama focused on the lives of two sisters as they attempt to navigate and survive in their new reality. The cataclysmic meteor impact awakens vampires around the world casting the surviving humans into hiding and a fight for survival. Our job is to bring this exciting narrative to the world through teaser content, marketing Vis Id, and OOH Promotional design, and season trailer.
Cinematic Trailer
An Emotionally
Bleak World
To bring Impact Winter to the world, teaser video content was going to help us set a tone. For an audio drama, we had an opportunity to help define the visual tone inspired by the soundscape created for the show. We created a series of short environmental spots that explored the world and paired with the visceral world descriptions.
We created a cinematic teaser trailer to establish the world and leading characters within. The visual style defines a bleak world elevating the teaser spots and bringing the vampires to the screen. We designed the trailer to evoke the emotional tone of the show and prime audiences to the world they are about to jump into.
Key Art
Darkness
and Light
Creating a piece of Key Art for such an evocative and mysterious drama required a thorough exploration process. Our illustration team set out to define the core elements of the season in highly metaphorical scenes. A balance between the real and the figurative was the key here.
The Key Art became an artistic representation of the world juxtaposing humanity with the evils beyond. Our goal was to establish the sinister themes within while still allowing audiences to eventually fill in their own imagined details as they listen to the story unfold.
KEY ART DEVELOPMENT
IMPACT WINTER
SEASON 01
KEY ART • OOH
SEASON 01