Facebook approached us to bring some fun and shareability to game-related stories on Instagram. Posting updates and shareable content to fans and friends alike is a common use for stories on Instagram, and bringing more awareness to this tool was key to the concept.
Our approach was all about fun, animated moments that could stand out from the flood of content that typically peppers a user’s story. The animated narratives also featured CTA moments designed to induce gamers to share gamertags with friends. To kick it all off, we needed our gamers.