This global campaign featured spots that were region-specific to the US, UK, Germany, and Japan, with each animation designed in a style to reflect their respective region. We believe that regionalization makes for better communication…but it’s also just a whole lot of fun for us. As a team of diverse animation professionals, we love this kind of challenge.
To achieve the end product, we filmed live action performances, crafted characters based on them, and designed the animations around their individual stories. Illustrations ranged in style from Japanese anime to a modern take on German expressionism. Each spot looked distinct and conveyed a unique voice.