From the Ground Up.
Building on a history of pioneering innovation and craftsmanship, the Jordan Brand unveiled the highly anticipated Air Jordan XX9. The 29th iteration of the successful Air Jordan franchise is the world’s first basketball shoe to be tailored for flight. With the launch of this year’s signature Air Jordan release, the brand continues its commitment to bringing innovation and style to the hardwood with the best on-court footwear and apparel for the world’s greatest athletes. The Air Jordan XX9 features two revolutionary technologies: an evolved Flight Plate coupled with the first-ever performance-woven upper. This design creates a shoe that feels and plays as if it were tailored specifically to each athlete’s foot.
The Air Jordan XX9 features the world’s first performance-woven upper. Finding inspiration in Italy, the home of some of the world’s greatest craftsmen, the Jordan design team created an upper that provides structure, support, interior comfort and exterior abrasion resistance. Using state-of-the-art weaving machines, the team learned they could provide all four major elements of the shoe in a single layer of material. Built with premium materials and an innovative construction process, the Air Jordan XX9 acts as a North Star for the rest of the brand, introducing and perfecting technology that will set the precedent for Jordan Brand’s signature performance shoes. Paying homage to the brand’s rich history of premium products, the Air Jordan XX9 features Italian craftsmanship, and a product that early wear testers, such as Russell Westbrook, say raises the bar for comfort and fit right out of the box.
Our friends at Air Jordan gave us a call to help tell the story of how their new XX9 shoe is woven shoe unlike any other woven shoe on the market. They can weave images and textures right into the shoe enabling maximum support while giving the athlete comfort and fit. Essentially an extension of their body.