Since the Air Jordan One, the jump man has been an icon of Nike’s sport footwear line. For 30 years it’s style has evolved every season, offering something new to the consumer, baking innovation into every weave of fabric. We were brought into the mix early on, at the request of Mark Smith and Tinker Hatfield, to help them visualize their ideas into a single powerful image for them to pitch the concept to Michael Jordan himself. Through the collaboration, we crafted an image spot that would go on to be used in the reveal event in Chicago.