Riot
VALORANT KAY/0 Agent Reveal Trailer
Weapon of Radiant Destruction
Teaser Trailer
SPACER
SPACER
THE CHALLENGE
The Super Soldier
Since VALORANT’s inception during the summer of 2020, every new episode brings some epic content reveals. Alongside the introduction of Episode Three: Reflection, came KAY/0, a brand new agent in the form of a war machine. He’s born out of a lab and built for the singular purpose of neutralizing radiants — sorta like those mutant-hunting Sentinels that gave the X-Men trouble. With every new agent comes a reveal trailer, so Riot entrusted WAR once again to execute the announcement.
THE APPROACH
Live, Die, Repeat
Rather than create another hype video, Riot wanted to introduce KAY/0 to the world with an origin story. It’s a mashup of cinematics and gameplay that illustrates KAY/0’s ability to learn his opponent’s moves and evolve after each death through the eyes of his LED Daft Punk-like face. A killer robot by nature, the screen is used to also delve into a fever dream he has as he faces off Mexican agent Reyna in an apocalyptic world where she is building a Radiant army — his biggest enemy. We injected some environment scan moments into the reveal, taking scenes from gameplay and recreating them from KAY/0’s perspective, giving the viewer that first-person feel to his story.
SPACER
SPACER
THE PAYOFF
Simulated Perfection
What transpired was a merging of 2D and 3D graphics in the form of custom screen graphics on KAY/0’s display, futuristic newspaper headlines flying across the screen, graphic overlay and glitch effects, environment scans, character animations and a sprinkle of cinematic references to make the trailer feel unique and custom. Despite his robotic nature, he has a kinetic nightmare in the form of a fever dream, establishing a more nightmarish, twisted version of what the VALORANT world can be. He’s not just a robot, he’s a powerful war machine that is not to be f**ked with.
3.3mm
# of YouTube
views
17
# of VALORANT
agents
3.7×1013
# of Futures
Averted
1000s
# of Data
Uploads