OUT OF THIS WORLD AND OVER THE TOP
We gravitated towards an eclectic assortment of mixed media, leaning into the juxtaposition of schoolgirls by day and evil-destroying magical warriors by night with a visually energetic and unexpected look and feel. We ran wild with textures and imagery from school tropes such as lockers, graph paper, notebooks and doodles galore, smashed together with a blast of anime-inspired motifs and just a pinch of added chaos. To maintain this high-energy, mixed media adventure we made sure anything (and we mean literally anything) has the means to become a medium for content. Epic gameplay spots are projected onto buildings, familiarly-shaped cell phone charms fly through space, a psychedelic tunnel of lockers in vibrant colors, and doodles come to life in notebooks and stickers. Imagine a bombastic, colorful corpse-style journey through the mind of a teenager in Valoran City and you have our Star Guardian summer campaign.